Link building
Outreach, SEO PR and link acquisition at scale. Where I started, and still the core of my work.
link building · seo · ai
Oleksandra Khilova
aka Sasha Khilova · Олександра Хілова
Link builder & Product Manager in SEO
Author of the badseo Telegram channel. Working in SEO since 2016: started in link building and built 15,000+ links for English-language websites.
Now I lead SEO and product projects, build automation systems and research how AI and LLMs are changing search marketing. Regular guest of SEO Baza streams on SEO, link building, Google updates and automation, and co-founder of the SEO Baza YouTube channel.
- 📍 Cascais, Portugal
- 🇺🇦 Ukrainian
- remote-friendly
in seosince 2016
15,000+links built
01What I work on
The topics I write, speak and build systems around.
AI search & LLMs
How AI assistants and generative search pick sources, RAG for SEO, and how to stay visible in AI answers.
SEO automation
Agents, Make, n8n and Python workflows that take routine SEO work off the team's plate.
Google updates
Core and spam updates, negative SEO, and recovering traffic after an algorithm hit.
Technical SEO
Crawlability, Core Web Vitals, structured data, internal linking and site audits.
Product management
Running SEO and product projects end to end, from research to roadmap.
02Experience
From link building to leading SEO teams and product work.
Sep 2026 – now
current
current
Head of Sales and Business Development
WhiteLobby
Leading sales and business development.
Nov 2026 – now
current
current
Research and Development Team Lead
Confidential (NDA) · Remote
Leading R&D: automation systems and applied AI/LLM research for search marketing.
Dec 2025 – now
current
current
Senior Product Manager
Confidential (NDA) · Remote
Managing SEO and product projects.
2020 – now
current
current
Host
Co-founder of the SEO Baza YouTube channel. Regular host and guest of streams on SEO, link building, Google updates and automation.
Apr 2024 – Jul 2025
Digital Marketing Manager
Collaborator.pro
Built & scaled AI-powered outreach/content workflows via Make + GPT. Managed podcast & distribution strategy → +2× revenue in EN markets. Partnered with SEO conferences & influencers for brand growth.
2023 – 2024
SEO Team Lead
Apomedical (Israel)
Recovered 30%+ traffic post-Google Core Update. Secured high-authority links. Improved CWV & crawlability across 2 brands. Led SEO team, aligned with product/devs/design.
2021 – 2022
SEO Lead
MasterBundles (Boosta)
+84% YoY organic traffic through scalable content & backlinks. Conducted full-site audits & speed fixes. Developed long-term SEO roadmap for marketplace.
2020
Co-founder & SEO Lead
RankUP Agency
Managed 20+ B2B SEO clients with a team of 5. Built reporting, delegation, and client communication systems.
2019 – 2020
SEO Lead — Affiliate / PDL
High-competition SERPs
Led SEO for payday loan and affiliate sites in high-competition SERPs. Ran aggressive link-building and on-site conversion experiments.
03Speaking
Talks and streams about SEO, link building, Google updates, automation and AI.
all talks & events →Talks & streams
13- SEO for your personal brand: optimizing yourself for search and AINov 2026 · SEO Baza stream
- RAG + SEO: why SEOs should fall in love with databasesOct 2026 · Collaborator SEO Conference, autumn 2026
- SEO agents: how a non-technical person can build automationOct 2026 · SEO Baza stream: architecture, instructions for agents and common mistakes
- Google updates: four spam updates in a year and what to expect from the core updateOct 2026 · SEO Baza stream with Anastasiia Kazakova
- SynthID for SEOs: what it is and how it worksOct 2026 · SEO Baza stream: who watermarks text, who can read it, does it affect rankings
- RAG for SEO: what actually works2026 · SEO Baza stream
- SEO Mastery Summit 20252025 · Conference talk
- Negative SEOApr 2025 · SEO Baza stream
- Link Building Outreach in 2024: 100% practicalNov 2024 · Interview on Muhammad Hamid Khan's YouTube show, Ep. 20 (2 h 40 min)
- Link building Q&AMar 2024 · Two-hour Q&A stream at SEO Baza
- LinkBuilding Roundtable: modern strategies and trends2024 · Collaborator roundtable with Ihor Rudnyk, Artem Kozachuk, Illia Cherepynets and Anna Blashchuk, moderated by Serhii Koksharov (Devaka)
- Link building with SEO PRDec 2022 · SEO Baza conversation with Olena Dalska-Latoshevich
- SEMPRO 20202020 · Conference talk
04Skills & tools
Built over ten years of hands-on work in SEO, digital marketing and team leadership.
SEO
Automation & AI
Tools & analytics
Leadership
Languages
Teaching
Helped create 2 practical SEO courses (2021, 2023). Passionate about scalable systems and no-code automation.
| Course | Issuer | Year |
|---|---|---|
| Product Management | Hillel IT School | 2024 |
| GenAI Fundamentals | 2023 | |
| Introduction to Generative AI / LLMs / Responsible AI | 2023 | |
| Surfer SEO Certification | Surfer SEO | 2023 |
| Amazon Affiliate Marketing + SEO | Udemy | 2019 |
| Google Analytics | 2019 | |
| Front-End Basics | Hillel | 2018 |
| Hard SEO | IMT | 2017 |