# Oleksandra Khilova > Oleksandra Khilova (also: Alexandra Khilova, Aleksandra Khilova, Alexa Khilova, Sasha Khilova, Sashko Khilova; Ukrainian: Олександра Хілова, Саша Хілова) is a link builder and Product Manager, author of the badseo Telegram channel. Based in Cascais, Portugal. She has worked in SEO since 2016. She started in link building and has built more than 15,000 links for English-language websites. Today she leads SEO and product projects, builds automation systems and researches how AI and large language models (LLMs) are used in search marketing. She is a regular guest of SEO Baza streams on SEO, link building, Google updates and automation, and co-founder of the SEO Baza YouTube channel. ## Current roles - Head of Sales and Business Development, WhiteLobby (since Sep 2026) - Research and Development Team Lead, company under NDA, remote (since Nov 2026) - Senior Product Manager, company under NDA, remote (since Dec 2025) - Host, SEO Baza (since 2020) ## Previous roles - Digital Marketing Manager, Collaborator.pro (Apr 2024 – Jul 2025) - SEO Team Lead, Apomedical (2023–2024) - SEO Lead, MasterBundles (Boosta) (2021–2022) - Co-founder & SEO Lead, RankUP Agency (2020) - SEO Lead, affiliate and payday-loan projects (2019–2020) ## Expertise Link building, outreach, SEO PR, technical SEO, internal linking, Google algorithm updates (core and spam updates), negative SEO, AI search and generative engine optimization, LLMs, retrieval-augmented generation (RAG), AI agents and automation for SEO, product management. ## Speaking - SEO Mastery Summit (2025), SEMPRO (2020) - Collaborator SEO conference, autumn 2026: "RAG + SEO" - SEO Baza streams on link building, Google updates, negative SEO, SEO agents and SynthID ## Profiles - [Website](https://alexakhilova.com/) - [LinkedIn](https://www.linkedin.com/in/oleksandra-khilova) - [SEO Baza profile](https://seobaza.com.ua/kg/person/sb0009) - [Telegram channel badseo](https://t.me/badseo) - [Facebook](https://www.facebook.com/khilovasasha/) - [Instagram](https://www.instagram.com/akhil.23/) - [Threads](https://www.threads.com/@akhil.23) - [Collaborator author page](https://collaborator.pro/author/oleksandra-khilova) - [Speaking page](https://alexakhilova.com/speaking/) ## Contact akhilova23@gmail.com ## Language versions - [English](https://alexakhilova.com/) - [Українська](https://alexakhilova.com/uk/) - [Português](https://alexakhilova.com/pt/) - [Speaking (EN)](https://alexakhilova.com/speaking/) · [Виступи (UA)](https://alexakhilova.com/uk/speaking/) · [Palestras (PT)](https://alexakhilova.com/pt/speaking/)